Intergalactic Christmas
INTERGALACTIC, LUSH CHRISTMAS 2023
Collaborated with Lush’s global creative team on Intergalactic, the brand’s 2023 Christmas campaign and largest campaign of the year. Built around the theme “Out of This World Gifting,” the campaign featured surreal, space-inspired photography that placed Lush holiday gifts within an otherworldly set.
As Art Director, I worked alongside the UK film and photo team as well as the North American film team for the campaign photoshoot and helped translate the visual concept into an experiential pop-up activation in New York’s Madison Square Park, bringing the Intergalactic universe into a playful, immersive retail moment.
ART DIRECTION AND DESIGN, SET DESIGN AND STYLING, RETAIL CONCEPTING
Art Director: Perry Baldwin
Designer: Jordan Wray
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