Introducing the Journey Collection by Aimee Song X ME to WE: Three meaningful bracelets that support women artisans in developing communities on their journey to financial empowerment.

Aimee Song is a New York Times bestselling author, style icon, entrepreneur and the founder of renowned fashion blog Song of Style. Aimee has also been named by Forbes as one of the top 10 fashion influencers in the world. In 2018 she traveled with ME to WE and PacSun to Kenya. This inspired her to collaborate with us and combine her love of fashion with her mission to do good. ​​​​​​​Together we have created the Journey collection – handmade by female artisans in Kenya

The campaign included a photo shoot in LA with Aimee, which was then used in marketing materials from e-blasts, to social and video on Aimee's channels, ME to WE and our partner Pacsun.

Art Director: Perry Baldwin
Copy Writer: Samantha McCann
Design Director: Lisa McCoy

  ̌